Resources

eBooks + Solution Briefs

 June 5, 2022 Work Experience (WX) Master Planning™
December 11, 2020 Budget Lifecycle Management with OOTB Workfront+Fusion for Marketing
August 28, 2018 Unifying Operations for a Cohesive Customer Experience
July 30, 2018 The importance of an Agile, Talent-centered Operating Model: A CMO’s Guide to Transformation
April 25, 2017 Freedom Within a Framework: A CMO’s Guide to Transformation
June 12, 2016 Digital Asset Management: It’s About the Components, Not A Single Off-The-Shelf System
June 10, 2016 Marketing Resource Management: Defining marketing’s back office, and unraveling the technology stack that supports it
May 22, 2016 Marketing, Meet Finance: The Role Finance Plays in a Successful Marketing Organization

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