PROVIDENCE, R.I. (Feb. 10, 2023)—Zee Jay Digital today announced that it is presenting at the Adobe Summit Digital Experience Conference in partnership with its client Kroger. In addition, the two-time Adobe Workfront Partner of the Year, one of 130+ sponsors of this year’s global event, is offering complimentary 1:1 consulting sessions March 21-23 at show venue The Venetian Resort Las Vegas.
This is the first time since 2019 the Summit conference is being held in-person as well as online. More than 120,000 people from around the world attended last year’s virtual event. Adobe expects to draw more than 8,000 attendees in-person, as well as have a substantial digital presence, at the upcoming show.
Zee Jay will meet with current and prospective clients at booth #1036. In addition, Zee Jay’s Eric Rotkow and client Kroger’s Sara Spille are featured in an in-person, case study session as part of the Collaborative Work Management track on Tuesday, March 21 at 2:30 p.m. PDT. Learn more.
Spille and Rotkow will discuss how Kroger’s aggressive and flexible approach to implementing Adobe Workfront streamlined its 500+ member in-house marketing organization. With ambitious productivity goals in place, the Adobe Workfront platform was successfully implemented, and all projects centralized into the single solution. The initial roll-out of Adobe Workfront in 2020 resulted in a 35 percent savings of time spent on project management—and optimization continues today.
“The goal was improving visibility, prioritization, and collaboration by overcoming silos and intentionally orchestrating CX via technology,” said Rotkow, managing director and founder of Gold Adobe Solution Partner Zee Jay. “We worked in partnership with Kroger to help its multi-brand, cross-channel in-house agency break down silos, transform operations … and stand out among the competition,” he added.
Spille, marketing technology & operations manager for the 2,800-store chain, will describe what it takes to enable ability to deliver personalized customer experiences at scale to better compete in the digital age, including: A process design-first approach; an iterative system design methodology; and integration of adjacent solutions as part of initial roll-out.
In addition to Rotkow, members of the Zee Jay team attending Adobe Summit include: Jake Wells; Paige Sargent; Heather Lambert; Shawn Sadowski; and Krista Beggan. These and all Zee Jay consultants have front-line experience in marketing organizations and agency environments. Summit attendees are welcome to schedule meeting time at the show and/or a live demonstration of Adobe Workfront here.
About Zee Jay Digital
Break down silos, connect your content supply chain, transform work. Agencies and enterprise marketing organizations count on Zee Jay Digital the help them stand-out in a competitive world. Zee Jay is a gold Adobe Solution Partner. A two-time Adobe Partner of the Year, and the architect of Work Experience (WX) Master Planning, the boutique digital ops consultancy has led 100s of Adobe Workfront implementations and 1,000+ integrations using Workfront Fusion. More than 97% of clients say they’ll use Zee Jay again and again.