Technology

Zee Jay Digital helps define and orchestrate your marketing and portfolio management stack with one goal in mind: Personalized engagement at scale.

If your battleground is the customer experience, you need to accelerate content and asset creation. Your success depends on ability to integrate data, coordinate cross-team planning, evaluate projects in real time, incorporate AI, and automate tasks across the managers and front line teams who manage interconnected touchpoints.

As processes, applications and data converge, so do functional areas. And, as the customer experience transcends the enterprise, so does the Zee Jay point-of-view of consolidated technology. Marketing and IT now hold the platform on which you plan and activate across channels.

The Zee Jay team includes marketing and creative technologists, digital strategists, coaches and program managers who understand:

• The breadth of available technology and how they work together.
• Your packaged application brings AI advantages.
• Most enterprises have a mix of best-of-breed and platform technologies.
• Your marketing and portfolio management stacks have to support all types of work: Agile, waterfall, fixed-repeatable, and others.
• The importance of getting value out of technology you already have.
• The power of change management for successful implementation, user adoption and continuous performance enhancement.