Those who work in creative and operations at agencies and in-house marketing organizations understand the frustration when workflow doesn’t proceed as planned. Most have experienced first-hand frustrations like these:
Helping marketers get rid of distractions that keep them being their creative best is (or should be) a high priority in today’s competitive world. That’s why marketing leaders are increasingly turning to Adobe Workfront as the solution to “trash the noise” once and for all.
These leaders are learning that the best way to optimize the customer experience (the goal of each and every one of them) is to make the work experience better.
“Noise” in the workplace prevents companies from delivering the personalized customer experiences at scale needed in today’s competitive world.
In many cases efforts to address the issue have included deploying multiple MarTech applications. But, unless steps were taken to make sure the apps work well together, process and data gaps will trip up those who need to use them more often than not.
Marketers, while they may have plenty of automation at their fingertips, are still not able to work in a cohesive way. Work doesn’t move as quickly as possible, creativity suffers, and intended experiences aren’t delivered.
To orchestrate work across the marketing value chain requires an ecosystem view. Once a Workfront foundation is established, upstream, concurrent, and downstream systems seamlessly flow, including:
A single, integrated platform—Adobe Workfront—is what it takes to trash the noise. Get rid of what distracts your marketers by putting a single, integrated platform in place to optimize the Work Experience (WX) and fuel the Customer Experience CX.
For more information, download the Work Experience (WX) Master Planning white paper.