Award-Winning Workfront Partner Zee Jay Digital to Exhibit at Adobe MAX

Eliminate Workplace Distractions to Help Creatives Be More Productive

PROVIDENCE, R.I. (Sept. 16, 2022)—Two-time Adobe Workfront partner of the year Zee Jay Digital today announced it will exhibit at the Adobe MAX 2022 Creativity Conference Oct. 18 – 20 in Los Angeles. This is the first time the creative and digital ops consultancy has sponsored the annual event.

Zee Jay is one of 72 sponsors—and the only Workfront partner—exhibiting at MAX. The show, live for the first time since 2019, features 200+ sessions and labs and is expected to draw more than 15,000 creatives, creative leaders, and marketing operations pros from around the world.

Consultants from Zee Jay will be at booth 1116 during exhibit hours to answer questions, demonstrate the Workfront work management solution, and share two recently released case studies:

  1. Award-winning digital marketing and creative agency services provider Lamark Media implemented Adobe Workfront in partnership with Zee Jay Digital to build a work-class set of systems and processes to serve as the foundation for expansion in the coming years.
  2. A global healthcare innovator optimized marketing, as well as integrated a key IT/sales services group and content hub, with the help of Adobe Workfront, Workfront Fusion and the services of the Zee Jay team.

“Zee Jay is laser focused on helping internal and external agencies eliminate workplace distractions that sap creatives’ productivity,” said Eric Rotkow, managing director and founder of the boutique consulting firm. “Enabling creatives to be creative is key to instilling a positive work experience (WX), to fueling the customer experience (CX), and to making organizations more competitive,” he added.

The team of consultants at Zee Jay have spent time on the front lines in agency environments. That hands-on experience coupled with their Workfront expertise benefits creatives, ops specialists and agency leaders alike, according to Rotkow. Insights Zee Jay brings the table include:

  • Need for speed. To respond to client requests quickly, Account Managers and Project Managers need real-time access to information about resource availability across the organization. Zee Jay sets up the Adobe Workfront work management platform—and integrates the entire agency stack—to make it possible.
  • Need to manage operations, profitability. Zee Jay assesses hour types and role rates within Workfront to ensure hours are tracked in real time, and project estimates are generated using real-world data.
  • Need to integrate with ERP, as well as opportunity management, HCM and channel delivery. The ability to tie Workfront to agencies’ financial systems of record is essential. The right flow of information between solutions (including billing and invoicing tasks) is required to run the business well.
  • Need to include everyone in the tech ecosystem. Connecting teams and processes holistically brings clarity to what’s historically been chaos. Account management, strategy, project management, creative, production, media, and analytics all need open communication, visibility, and transparency to keep work on track, and clients happy.
  • Need for customization. External agencies need custom approaches to ensure work management works within the organizational structure. An example: Zee Jay accommodated one client’s hybrid account management (AM) and project management (PM) function to optimize efficiency.

Adobe MAX attendees will have opportunity to learn firsthand how the Adobe Workfront work management solution eliminates redundant meetings, the need for rework, and miscommunication that impedes creativity. According to Rotkow, approximately three hours in every workday is wasted due to inefficiencies related to manual processes, data gaps, and disconnected technology. “Imagine what could be accomplished if that time could be reclaimed,” he said.

In addition to Rotkow, Jake Wells, most recently the transformation director at Adobe Workfront and now Zee Jay’s senior director of solution architecture, will be at MAX. Wells previously spent five years at premier advertising agency Martin in Richmond as technology strategist and enterprise solutions director—at a time digital workflows and digital customer workflows were emerging.

Tony Sanders, senior director, Americas partner sales at Adobe, noted: “Our organization has long held that the best way to our market is for sales people and partners to leverage each other's strengths to grow our collective business, and help shared customers succeed. Zee Jay Digital has embodied this spirit of cooperation to deliver the expert products and services our respective organizations are known for.”

Schedule time to visit with the Zee Jay team members at MAX 2022, and to see a live demonstration of Adobe Workfront, by contacting Zee Jay today, here.

About Zee Jay Digital
The foremost Adobe Workfront partner for agencies and marketing, Zee Jay Digital is a gold Adobe Solution Partner, and one of only four partners in the Americas that’s achieved Adobe Workfront’s Specialized status. A two-time Adobe Partner of the Year, and the architect of Work Experience (WX) Master Planning, the boutique digital ops consultancy has led 120+ Adobe implementations and 1,000+ integrations using Workfront Fusion. More than 95% of their clients say they’ll use Zee Jay again and again.

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