What We Do

Operating Model Design

Structure for a constantly changing world

Designing a marketing operating model is an important first step in both incremental change and organizational transformation. Rethinking marketing’s role lays the groundwork. Before a new org chart’s created, processes change or technology decisions are made, the highest-order design of marketing needs to be defined.

The operating model is based on the firm-level business model and customer experience. It’s the foundation for the enterprise’s ability to deliver personalized CX experiences at scale, and what marketing transformation is all about.

Operating model design starts with answering questions:

  • What’s marketing’s role in the company?
  • How does marketing interact with adjacent functions (merchandising, sales/revenue, IT PMO, etc.)?
  • Is marketing centralized or decentralized and why?
  • What’s its geographical footprint?
  • What toolkits and standards are used?
The CMO’s reach across the enterprise and impact on the customer experience drives the need to transform the way marketing gets done. Zee Jay Digital’s transformation framework fills gaps left by other consulting firms and thought leaders—defining structure needed to compete in the digital age.
Zee Jay Digital takes organizations beyond the status quo, eliminating silos and over-reliance on point solutions. It represents the ways teams work together that let you manage more channels, deliver more impressions faster, add personalization and track results.

Where to start

Knowing how to begin is half the battle. Marketing’s natural role as the connective tissue that supports the customer experience means starting with a cross-functional point-of-view of marketing’s make up, value streams, and ways of planning and executing work. A shared view of marketing and other functions to enable alignment.

Deriving Operating Model

Zee Jay advises leaders in all industries, helping them define their operating models with tools and framework crafted over years. The approach is modern, hands-on and collaborative, so you develop a digital model that drives success and strengthens competitive position.

Digital Operating Model

Digital supply chain

To drive the 4Vs (volume, velocity, variety and value) requires a revamp of your marketing operating model. Honing the digital supply chain via team structure, process, and automation puts you in position to master what’s next.

Connecting applications, automating repeatable tasks and decisions, and unifying reporting data with integrated operations builds the capabilities needed for individuals to add maximum value in the digital workplace.

Capabilities individuals need to add value in the digital workplace

Knowledge Consumption

Situational Awareness

Person-to-Person Engagement

Content Evaluation

Financial Evaluation

Education & Learning

Executive Visioning
Great organizations start with big ideas. As a leader, it’s important to plan for the future—and articulate the vision to teams that make it happen.

Road Mapping
Match short- and long-term goals with solutions to make sure needs are met now and in the future, with less disruption and more ROI.

Change Management/KPIs
As the driver of change in the digital age, supporting your team is key. Creating a KPI-driven culture keeps everyone focused.

Global Footprint
Modernizing marketing requires the right balance of cultural sensitivity, professional tenacity, compromise, and tech expertise.

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