As important as the concept of process-first is to successfully transform your operations, making sure not to over-engineer is key. Developing a process that looks like spaghetti doesn’t help meet your goals.
Zee Jay Digital understands that done right, high-level process is what it takes to accommodate marketing’s need for flexibility and its iterative ways. Minimizing detail means people who need to follow processes do.
Well-designed process keeps marketers focused on common goals, so they work faster and smarter. From planning to delivery, systematically approaching projects streamlines marketing creation, nips problems while they’re small, and helps you take advantage of every opportunity.
Using a mix of Agile and waterfall, Zee Jay consultants take their understanding of what makes marketing tick, with sensitivity to the personalities of those who make marketing happen.