Jake Wells Joins Zee Jay Digital as Senior Director of Solution Architecture

Digital Ops Firm Brings on Proven Exec to Orchestrate Transformation Engagements

PROVIDENCE, R.I. (July 25, 2022)—Zee Jay Digital today announced Jake Wells has joined the firm in a pivotal role. As senior director of solution architecture, the former Adobe Workfront transformation director will serve as a trusted advisor to Zee Jay clients—and the key conduit between Adobe Workfront sellers and Zee Jay delivery teams.

“We are pleased to welcome Jake to our team,” said Eric Rotkow, managing director and founder of Zee Jay Digital, a two-time Adobe Workfront Partner of the Year. “Jake brings a unique combination of visionary, technological and Adobe platform expertise to blend with Zee Jay’s strong legacy in marketing operations and marketing resource management.”

Wells has more than 20 years of experience, including seven in positions of increasing responsibility at Workfront/Adobe Workfront, where he orchestrated many of the largest, most complex work management transformations at top brands and agencies. In addition, the University of Cincinnati grad gained practical know-how at premier advertising agency Martin during a five-year tenue as technology strategist and enterprise solutions director—at a time digital workflows and digital customer workflows were emerging.

The recently named senior director has the broad purview needed to shape a clients’ vision and bring it to life with the complete set of tools and services Zee Jay offers its clients, including many not available as part of the Adobe family of solutions. Wells joins the firm as it gears up to lead the next wave of innovation around the content supply chain.

“I look forward to serving as the ‘connective tissue’ between client leaders and Zee Jay teams in the deployment of Adobe Workfront and adjacent Adobe solutions—as well as best-of-breed solutions,” Wells said. “The business transformation strategy advisory role ensures that upfront consultation with the customer informs and optimizes implementations and integrations, and results in long-term productive relationships with our valued client partners.”

Wells’ transformation advisory leadership skills support all Zee Jay service areas, including agencies, corporate marketing and in-house agencies, and technical services.

About Zee Jay Digital
Zee Jay Digital fuels an organization’s customer experience with aligned and agile operations, and a smart approach to process. The boutique digital ops advisory helps marketing, creative, sales and IT/PMO leaders orchestrate work across teams to better compete in the modern world. A gold Adobe partner, Zee Jay is one of only four Specialized Adobe Workfront partners in the Americas, and is the architect of Work Experience (WX) Master Planning™. The firm’s clients include Whole Foods + Amazon, John Hancock, Nike, TJX, Anheuser-Busch, Universal Health Services (UHS), AAA of New England, Fresenius, Ledvance, Kroger, Big Lots, PerkinElmer, Bright Horizons, Talbots, Charles River, Giant Eagle and more.

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