Zee Jay Digital Earns Adobe Workfront Specialization

Boutique consultancy is sole creative and digital ops consultancy to achieve Workfront Specialization status

PROVIDENCE, R.I. (April 6, 2022)—Zee Jay Digital today announced it has demonstrated the world-class competence required to be named an Adobe Workfront Specialization partner in the Americas. The two-time Adobe partner-of-the-year is the only creative and digital ops consultancy with the levels of technical expertise, implementation proficiency, and customer success required to achieve this coveted status.

“In a transformation services marketplace with multiple partners to choose from, clients increasingly value implementation and integration approaches that deliver quick time-to-value,” said Eric Rotkow, managing director and founder of Zee Jay Digital. “For agencies and marketing organizations looking to leverage Adobe Workfront to transform operations out of the gate, Zee Jay is the right choice.”

Of the limited number of partners that have achieved Adobe Workfront Specialization, Zee Jay is singular in its ability to deliver services most relevant now. The firm has focus and experience in the following areas:

  • External agency transformation and implementation. External agencies are unique in that they need to manage more work faster to compete. Zee Jay structures Workfront engagements to meet their requirements.
  • Marketing and in-house agency optimization. Leveraging best practice Workfront implementation, change management and onboarding, Zee Jay applies agile delivery models to deliver benefits in weeks, not months.
  • Closed-loop financial management and ERP integration. Zee Jay has expertise required to create Workfront ecosystems incorporating budgeting, planning and other financial apps to bridge data and process gaps between marketing and the enterprise.
  • Work Management platform integration, i.e. Jira, DAM and others. Zee Jay makes it possible to benefit from a custom and integrated marketing stack with 10, 20 or more apps, leveraging Workfront Fusion iPaaS low-code integration.

Criteria for Zee Jay’s selection as an Adobe Workfront Specialization partner includes having a predetermined number of Adobe Certified Expert (ACE) credentials earned by individuals within the organization; demonstrated ability to implement solutions for which the consultancy is specialized while meeting customer expections; and three customer references for projects completed in the past year.

Tony Sanders, senior director, Americas partner sales at Adobe, noted: “Our organization has long held that the best way to our market is for sales people and partners to leverage each other's strengths to grow our collective business, and help shared customers succeed. Zee Jay Digital has embodied this spirit of cooperation to deliver the expert products and services our respective organizations are known for.”

“Adobe Workfront customers derive tremendous value from specialization credentials,” Rotkow added. “We are pleased to have met the high bar to become specialized, and appreciate providing our clients the confidence they need that we’re the partner that can help make sure their digital transformation goals are met.”

About Zee Jay
Zee Jay Digital fuels an organization’s customer experience with aligned and agile operations, and a smart approach to process. The boutique digital ops advisory helps marketing, creative, sales and IT/PMO leaders orchestrate work across teams to better compete in the modern world. Adobe Workfront Partner of the Year in 2019 and 2020; one of more than 1,000 Adobe partners worldwide; a partner of Allocadia and Widen; founding member of the Global Work Management Alliance; and architect of the Work Experience (WX™) Master Planning process, Zee Jay enables clients to maximize benefit of the entire Adobe suite, as well as best-of-breed applications. Clients include Whole Foods + Amazon, John Hancock, Nike, TJ Max, Anheuser-Busch, Universal Health Services (UHS), AAA of New England, Fresenius, Ledvance, Kroger, Big Lots, PerkinElmer, Bright Horizons, Talbots, Charles River, Giant Eagle and more.

WX and Work Experience are trademarks or services marks of Enterprise Marketing Services LLC d/b/a Zee Jay Digital.

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