Transform Your Work - Boston

A Luncheon for Marketing, Technology, and Operations Leaders

Aug, 29th 2018 | 12:00 ET | Catalyst Restaurant, Cambridge, MA

Teams need a better way to work

Work is changing, but your tools haven’t caught up. Phone calls, emails, status meetings, spreadsheets and conventional project management tools have become part of the problem they were meant to solve.

Even though we need to be more collaborative, we’re often stuck in siloed departments that struggle to communicate effectively or work well together, and we end up spending too much time managing disconnected tools, teams and information. The result? Work chaos, outdated information, fire drills, slipping deadlines, and employees that feel like they’re spending most of their time trying to get on the same page. You know your team needs to collaborate on complex initiatives, but you don’t know how to make it happen.

Sound familiar? Join us for an exclusive luncheon on August 29th, at Catalyst restaurant to learn how you can help your team to better focus on the right work, do their best work, and deliver that work faster than ever before. You'll network with your peers and hear how world-class organizations have transformed their work from siloed to connected.

Who should attend?

CIOs / CTOs / COOs / CMO
Marketing Operations Leader
PMO Directors and Project Managers

Agenda

12:00 pm - 12:30 pm
Registration and Networking
12:30 pm - 1:15 pm
Lunch and Panel Discussion
1:15 pm - 2:00 pm
Moderated Roundtable Discussions

About the Presenters

Brent Bird

Moderator | Director of Solutions Marketing | Workfront

As Director of Solutions Marketing for Workfront, Brent leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting.

Eric Rotkow

Panelist | Managing Director | Zee Jay Digital

Eric Rotkow is Managing Director at Zee Jay Digital, a boutique consulting firm focused on transforming marketing organizations and technology. He leads the research, design, strategy, and implementation of enterprise-wide marketing initiatives for his clients which include Nike, Walmart, Target, Microsoft, T Rowe Price, American Express, and many others. Prior to ZJD, Eric led marketing operations practices at prominent global consulting and software development firms. He lives in Providence, Rhode Island, and is an active member of the greater Boston business community.

John Wamback

Panelist | Sr. Manager, Creative Services | J.Jill

John is a senior level department leader who leverages extensive internal/external agency marketing, brand management and operations experience to implement and scale out processes. He has strengths in building key relationships that support brand awareness and operational management for growing organizations and improve efficiencies in established environments. John has a well rounded agency background with extensive knowledge of brand stewardship, SEO, social media, workflow automation and vendor/creative agency management.