> Mayer Becker is Program Chair, and will also be moderating a panel discussion with marketing operations leaders | November 13 @ 3:10pm
> Eric Rotkow will be giving a talk to marketing operations leaders | November 13 @ 11:25am
Marketing operations is fast becoming an essential component of not only the marketing department but the enterprise. Yet, charged with such varied and disparate duties makes defining the role and problem-solving its challenges an ongoing difficulty. This challenge has given rise to the Marketing Operations Exchange - the forum to hear from leading experts and brands who will share the latest thinking and real world case studies that address your most pressing need.
Hear from industry leading experts with experience at brands like The New York Times, Vacasa, HH Global, Toshiba, IBM, Citrix, Thermo Fisher Scientific, Motorola, and more!
Zee Jay is honored to be a partner and speaker at this inaugural event.
Summary: Learn from seasoned marketing operations leaders about which information to collect and how to analyze it. Panel discussion topics include:
Summary: With the emphasis on customer journeys and experiences, marketing is at the center of change in most companies now more than ever. Marketing operations is uniquely positioned to help the CMO overcome long-standing barriers to change by attaching to the wave of digital transformation. Learn how Marketing Operations can unify marketing, sales, operations, and other functions and reorient the breadth of marketing’s tools, teams, and process for even the largest organizations to successfully change. The session will cover:
For more info, click here.