This year, businesses are expected to spend $1.3 trillion (USD) on digital transformation initiatives, but recent research suggests that many professionals are still confused about what digital transformation means for both their companies and their individual jobs—so much so, that 70% of these initiatives fail to reach their goals.
As expectations on the CMO grow, you don't have the option to fail at digital transformation. You know your organization must evolve to stay competitive, to better serve your customers, and to continue attracting top talent. What you may not know is that there's more to it than just deploying technology and digitizing processes. In fact, if you start with only technology, your efforts are more likely to fall short.
Join us for The CMO's Guide to Marketing Transformation to learn the three crucial stages of marketing transformation. You'll get actionable ideas for how to truly transform your marketing organization to support modern work and the modern market, and free resources to help guide you through the methodology.
Eric Rotkow is managing director at Zee Jay Digital, a consulting firm focused on marketing operations and the transformation of marketing organizations and technology. Eric leads the research, design, strategy, and implementation of enterprise-wide marketing initiatives. Eric believes that while marketing technology is fundamentally critical, marketing leaders must broadly reconceive their organizations before applying technology.
Raechel Duplain is an award-winning content marketer with expertise in managing B2B content marketing projects, developing campaign and content strategies, and marrying content with design. She's also a Certified Scrum Master and a marketing workflow expert who's passionate about the Agile Marketing methodology and improving work processes.
Workfront is a cloud-based marketing project management solution that helps marketing departments, creative teams, and agencies conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle.