Zee Jay Digital Achieves New Client Wins, Extends Capabilities

Zee Jay Digital Achieves New Client Wins, Extends Capabilities

Digital Ops Advisory Firm Meets Growing Demand for Marketing Transformation Services

PROVIDENCE, R.I. (September 23, 2021)—Zee Jay Digital today announced client wins that highlight the consultancy’s ability to address fundamental changes brought on by the exponential increase of data flow and the imperative for shared technology across large, complex organizations. The company, an award-winning Adobe Partner, continues to expand its operating model advisory capabilities to help enterprises speed and scale—and deliver personalized customer experiences.

“Recent client success validates that Zee Jay’s unique approach strikes a balance between the bold and the practical, and also validates that the evolving technology landscape can be managed without flying blind,” said Eric Rotkow, managing director and founder of Zee Jay. “It is not the complex mystery it was a few years ago.”

Rotkow maintains that it takes the right skillsets and experiences grounded in a client-specific vision, and strong partnerships, to enable modern companies to excel in a digital world.

Recent client wins:

  • Zee Jay Digital recently partnered with the leading American media conglomerate focused on a specialty audience. The team is gearing up to help marketing teams at the magazines, TV and radio stations, and websites under this organization’s umbrella optimally work across teams.
  • A publicly traded internet domain registrar and web hosting company selected Zee Jay earlier this year to transform digital operations, orchestrating the flow of work across its complex marketing and development organizations. Zee Jay is blending business, operations and technology strategies into vision and execution during this six-month engagement.
  • Kroger, the 2,800-store grocery chain, transformed its multi-brand and cross-channel in-house agency during the pandemic, in partnership with Zee Jay, Workfront and Workfront Fusion, saving its 450+ marketers 35% of their time spent in project management.
  • A top 10 global medical device innovator in its segment tapped Zee Jay to power its marketing supply chain. Once encumbered by a static, sales-driven culture, the company is now able to measurably connect corporate strategy with marketing outcomes in a truly agile way.
  • Zee Jay partnered with an international humanitarian organization to enhance its work management solution to support content creation and development. The newly transformed operating model is now more efficiently and effectively able to raise funding and deliver emergency medical aid to people in need.
  • A marketing services provider in the Midwest partnered with Zee Jay to build an end-to-end managed services platform. With Workfront as a foundation, new software is being developed by the digital ops advisory firm to automate creation, production, publishing, and analysis within marketing ecosystems comprised of multiple entities.
  • A large, Las Vegas-based gaming and entertainment company is counting on Zee Jay Digital to implement and integrate work management solutions grounded in process thinking that overcomes silos—and makes it possible to deliver the exceptional entertainment experiences customers expect as the service industry mounts its economic comeback.

Strong partnerships:
The company continues to build on its work management capabilities. A Workfront GSI Partner of the Year in 2020, and Breakthrough Partner of the Year in 2019, Zee Jay is known in the industry for its expertise with Workfront, Workfront Fusion and, most recently, the Adobe suite. With Workfront+Fusion architected as the connective tissue for the broad, innovative Adobe footprint, Zee Jay structures progressive operating models that maximize business value from technology investment.

In addition, the firm is enhancing abilities to support its long-time partner Allocadia following acquisition by work management solution Brandmaker. “Zee Jay’s well positioned to deliver the right solutions to meet unique requirements of those we serve,” Rotkow said. “We’re known in the industry to offer the right platform for firms of all types, no matter the platforms they may have (or have not) committed to.”

Broad scope of service:
The CMO’s reach across the enterprise and impact on the customer experience drives need to optimize the way marketing gets done. Increasingly, Zee Jay Digital’s transformation framework fills gaps left by other consulting firms and thought leaders—defining what it takes to be more competitive:

  • Put an operating model in place to provide structure in a changing world.
  • Break down silos and boost accountability.
  • Develop processes.
  • Fill in technology gaps and get the most out of the applications currently in use.

Top talent:
Zee Jay is strengthening its team with capabilities required to compete in the digital age. Three senior consultants have been added to collaborate with existing team members on a growing roster of clients. These professionals have the marketing, technology and change management experience needed to optimize customer engagement and transform the enterprise.
“Ninety-four percent of our clients in the last 12 months are ‘very satisfied’ or ‘extremely satisfied,’” said Rotkow. “We’re committed to keep satisfaction at the highest levels and will do what it takes to maintain our position as the premier services provider in the digital and marketing operations advisory space.”

About Zee Jay
Zee Jay Digital fuels an organization’s customer experience with aligned and agile operations, and a smart approach to process. The boutique digital ops advisory helps marketing, creative, sales and IT/PMO leaders orchestrate work across teams to better compete in the modern world. A two-time Adobe Workfront Partner of the Year (2019 and 2020), Allocadia and Widen partner, and founding member of the Global Work Management Alliance, Zee Jay’s experience with Adobe Workfront and the Workfront Fusion integration platform enables clients to maximize benefit of the entire Adobe suite, as well as best-of-breed applications. Clients include Whole Foods + Amazon, John Hancock, Nike, TJX, Anheuser-Busch, UHS, AAA, Fresenius, Ledvance, Kroger, Big Lots, PerkinElmer, Bright Horizons, Talbots, Charles River, Giant Eagle and more.

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