Workflow Automation A Game Changer for In-House Agencies

Eric Rotkow presents in-house agency workflow best practices.

Workflow automation has been all the rage for the last decade, though how many firms can say that automation alone has resulted in operational improvements? In concept, the notion of a dynamic to-do list that magically prioritizes who works on what and when seems to be nirvana, but the reality is that many firms have learned the hard way that operational improvements require a good deal of ground work before selecting, configuring and rolling out a solution. Join Eric Rotkow, Director of Consulting from consulting firm and IHAF member Zee Jay Digital, for a software-vendor-neutral discussion that dispels many myths about workflow, conjuring a practical and speedy approach to laying the ground work and selecting a solution that is set for real operational improvement.

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