Integrating Workfront with core marketing solutions, maintaining compliance

In 2019, Fresenius Medical Care North America, a leading healthcare organization, chose Workfront as its work management system of record. The decision led to an extensive streamlining of work intake and the execution of efficient workflows for a team of 90+ marketers supporting multiple business lines. The implementation encompassed not only putting Workfront in place, but integrating each component of the marketing technology stack. A critical component of this MarTech ecosystem connectivity was the integration of Workfront with Veeva Vault PromoMats, FMCNA’s platform for medical, legal, and regulatory (MLR) review-and-approval. Together, Workfront and PromoMats address a gap which FMCNA and many other Life Sciences marketing organizations struggle with around the planning and management of all marketing work that happens before and after the MLR review.

What you will learn:

•  How FMCNA achieved a seamless workflow to accelerate asset approval processes without sacrificing cross-functional collaboration.
•  Why consistency in the content lifecycle and proactive mitigation of compliance risk is vital to optimized operations.
•  Why improved visibility for teams into all stages of asset development is key to managing marketing in the digital age.

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