Challenges and Realities of Recruiting Modern Marketers

Challenges and Realities of Recruiting Modern Marketers

Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skillsets. Just like innovation anywhere else, people who can take concepts and theories from one field of study and apply them to the art/science of marketing can produce incredible results- and the industry almost demands it. At the same time, traditional marketing skills are not going out of style- just growing to meet the needs of a new, digital world. In this episode, we take a look at the HR side of marketing with Erica Seidel, executive recruiter, and explore the challenges faced by executive recruiters looking for top marketing leaders.

Guest: Erica Seidel

Erica Seidel recruits the rare marketing talent that companies wouldn't find on their own. She founded The Connective Good, a boutique retained recruiting practice placing executives in marketing, marketing analytics, and marketing technology. Her philosophy is that recruiting needs to feel less like procurement, and more like sales and marketing.

Previously, she ran Forrester Research's global advisory businesses for Chief Marketing Officers and digital marketing leaders.

For practical recruiting tips, check out Erica's blog at

Host: Veronica Bright

Veronica Bright is a solution architect at Zee Jay Digital. Specializing in marketing resource and digital asset management, Veronica delivers thoughtful, functional solutions for enterprise clients. Veronica believes that technology design starts and ends with the people who use it, and strives to put people first in every solution she builds.

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